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Course Outline Topics Possible Classes Digital Marketing Overview 1.  Introduction to Digital Marketing 2.  Evolution of Digital Marketing in Bangladesh …

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Course Outline
Topics Possible Classes Digital Marketing Overview 1.  Introduction to Digital Marketing 2.  Evolution of Digital Marketing in Bangladesh 3. Digital Marketing vs Traditional Marketing 4. What are the advantages of digital marketing for Bangladeshi companies? 5. Digital Marketing and job filed 6. Future of Digital Marketing 7. Tools of Digital Marketing 8.  Case Study 1 SEO & Search Engine Fundamentals 1. How search engine works 2. Why does website needs SEO? 3. SEO Basic 4. How Keywords and SEO works 5. SEO Opportunities 6. Common SEO Mistakes 7. Different important terms of SEO 8. Which Niche To Choose Today? 9. Manual Keyword Research for Niche site Keyword Research for Niche Site using premium tools. 10. Onpage SEO 11. Competitor Analysis 12. Ranking possibility Analysis 13. Report generate 14. Domain Name Issues 15. Off-Page fundamental 16. Methods of Link Building 17. How to get high quality backlinks 18. Link Building Strategies 19. SEO Tools & Resources analysis 20. Other important issues 21. Case Study 1 22. Case Study 2 Social Media Marketing (SMM) 1. What is Social Media Marketing? 2. The Power of SMM 3. Developing Goals in Social Media Marketing Platforms 4. How to make effective social media profile for business 5. branding by different social media 6. Complete guidelines to use Social Media Platforms - -Facebook -Twitter -Google Plus -Pinterest -Instagram - LinkedIn Content Marketing & formula 1. Importance of content marketing 2. Power of Storytelling (Content Idea) 3. Different types of content creation (Image, Video, Slide, Infographic, Audio etc) 4. Study on competitor ‘s content 5. How to be viral with Content 6. Content Strategy Development 7. Content Writing Formula 8. Find Contents For Free 9. Case Study 1 Email Marketing Concept 1. Email Best Practice 2. Building an Email List 3. Lead Collection 4. Segmentation Strategy 5. Email Campaign Setup 6. Report and Analysis Freelancing Freelancing Marketplace introduction What sets you apart as a Freelancer? Mistakes & Problems every Freelancer face A complete guideline from basic to advance regarding freelancing including -Profile creation -Buyer communication -Freelancing Payment details

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